This episode of the podcast covers a range of topics from the early days of CMC’s marketing department, the brand identity of the college and its authentic marketing messages that have been cultivated over the years.
Doug got his start at CMC in the Professional Photography program the 1984. He did various writing and photography jobs after graduation, including helping with the brand new marketing department at Colorado Mountain College.
“Working for CMC allowed me to live in a beautiful place that I love and raise my family. I love the outdoors and everything mountains. It also gave me a good job where I enjoy the people I work with, and I agree with the mission.
I’ve always felt extremely fortunate that I was able to work at Colorado Mountain College, contribute to its mission, contribute to the community, and live a lifestyle that’s hard to beat anywhere.”
More from the episode:
One thing from a marketing perspective that Doug says he’d like to see change is the perception of Colorado Mountain College as a “less than” school. He thinks that we should try to get parents and students and counselors and high school teachers to recognize that we send people to ivy league schools directly from here, we send people to Cambridge in England directly form here, we send people to work on their PHDs at Cornell that are full bright scholars, those are our students.
“We’re never going to have the reputation of Harvard or Yale or any of those, but there’s a different category that we fit it, that really does deliver a solid education and prepares you for whatever else you’ll do. I’d love to have that be the top of mind thought for people when they think of Colorado Mountain College, because it’s true.”